Quantcast
Channel: Diverging Markets » World Cup Fever
Viewing all articles
Browse latest Browse all 8

US Sports Market Segmentation and the Insurgent Armchair Quarterback

$
0
0

Anyone even remotely conscious of the US sports market knows that football long ago surpassed baseball as the national pastime. How far ahead has it pulled? From Hambrecht’s recent US Professional Sports Market & Franchise Value Report:

According to Hambrecht, national TV rights fees are the big growth driver here.

Here’s a longer view:

Within the NFL, the Dallas Cowboys lead all franchise valuations, while the Jacksonville Jaguars remain in the basement:

In baseball, we all know the Yankees blow everyone out of the water, both in overall value as well is in growth; meanwhile, Pittsburgh is worth less than one-fifth of the Bronx Bombers:

The spike at the top of the NBA represents the Los Angeles Lakers while Memphis, Minnesota, Indiana and Milwaukee struggle to retain audiences:

And in the NHL, I suppose we shouldn’t be surprised that a Canadian franchise—Toronto—is more valuable than most NBA franchises and in line with the average baseball franchise. As for the low end, it will always be a mystery to me why anyone ever thought Phoenix was a viable market:

At a later date, I’ll incorporate this into a more international context.

Get the report here.

Related reading: “They Taught America How to Watch Football” at the Atlantic Monthly


Viewing all articles
Browse latest Browse all 8

Trending Articles